Engaged in the special effect pigment industry for over 20 years, Pritty Pearlescent Pigments is dedicated to making the world Pritty!

Powered by our strong R&D strength and insight of the fashion trend, Pritty is exporting to over 60 countries globally, covering industries i.e. decorative painting, plastics, wallpaper, powder coating, cosmetics, personal care, automotive OEM & Refinishing paint, textile, leather, printing ink, grouting and etc.

As the only manufacturer who focus on 2nd generation & functional pearl pigment, we developed 12 series of state-of-the-art products Aurorae, ChromaPura, TechnoGrey, Alucopearls, Prismatic, Corinthium, Metallium, GoldRush, HotPink, RubyRed, ArcticWhite and Diamond to meet your surface solution demand.

Together, We Make the World Pritty!

Belide: The Golden Legend

On the scroll of time, a dazzling golden color slowly spreads out - this is the story of Belide. Starting from Jiangsu, a group of dream chasers harbored a longing for the pure beauty of gold, and Beili gradually became a leader in the industry starting from high-purity gold.

Dreams set sail

Since its establishment, Beilide has been deeply involved in the field of gold, moving from the laboratory to the market, and every step carries the pursuit of excellence. Technological innovation is its soul, with over 30 patented technologies witnessing the color revolution of the brand from 1.0 to 3.0, becoming a benchmark for technological and environmental innovation in Jiangsu Province.

exercise one's inventive mind

Belle deeply understands that true gold is not just a superficial luster, but also an intrinsic quality. Over the course of 20 years of research and development, 98% of our products have achieved stability, and every detail demonstrates our commitment and dedication to the "golden life".

Blooming colors

From a single gold color to a variety of colors, Belle constantly explores, allowing the beauty of gold to transcend boundaries and integrate into every corner of life. From specialized products to innovative features, each one contains a longing for a better life.

The future is promising

Belle's growth is not only a golden journey, but also a legend written together with all her partners. No matter what the future challenges may be, Belide will join hands with you to continue exploring the infinite possibilities of gold and create a more brilliant tomorrow together.

Belide, the guardian of the golden dream and the creator of a better life. Here, every grain of gold powder carries a dream, waiting to be with you to paint a new golden chapter.

In line with the brand story of Beilide, this image showcases the golden dream and innovative spirit, combined with Beilide's logo, presenting the golden radiance and essence of the brand:

This is not only a visual artistic display, but also a symbol of the commitment and vision of the Belle brand.